It bugs me when people refer to sodas as "soft drinks" with the implication that Gatorade, juices, milk, water, etc. are excluded from the category of "soft drink." Of course, a hard drink is one containing alcohol. Drinks without alcohol are all soft drinks.
What set me off about this is a stupid panel on the side of one of those stupid "FridgePack" 12-pack of cans of Coke. It says something like "who knew soft drinks could be hydrating?" Umm...I think that's the definition of water. Gatorade's a good hydrator. Sodas don't hydrate you...or maybe they do, before the caffeine dehydrates you more.