Update 1-27-13: Cam Carter has announced production delays. There should be weekly updates here.
Original from 10-31-12:
So, there's a Kickstarter project to make amazingly durable socks. I wanted to get in at the minimum level, but they had sold out, so I kicked in $65 to get 4 pair of socks & a handkerchief. I've never backed a project on Kickstarter before, but I think it's a super cool website. It's incredible what we can do with the internet these days.
I've been serious about socks since I bought my first pair of Sock Guy socks in undergrad, probably in 2003. I used to wear plain white cotton socks. The moisture wicking Sock Guy sock was my favorite until I wore it out. I started picking up a pair or 2 of "technical" socks at a time and now they're what I wear almost exclusively. The Socrates Sock looks to be so durable that it will last indefinitely. I'm going to need some more business socks anyway so it was good to get these. My good socks are all athletic style right now. I'll wear them as a base layer underneath business socks to get the benefits of moisture wicking combined with a dual-layer effect.
Speaking of wearing socks out...In order to test the durability of the Socrates Sock, I'm planning on "barefoot" running in the Socrates Socks. I might make a youtube video review detailing the damage done. I have worn out quite a few pair of socks. In fact, I quit buying Sock Guy socks because they seem to wear out faster than some other brands I've found. Wearing out a pair of anything is a pretty good feeling for me though. As long as it doesn't happen prematurely, I feel like I've got my money's worth out of the worn out item. Let's hope I'll get that money's worth feeling from the Socrates Socks even before they wear out.