Organic Cucumber, Extra Wrapper

I was at Publix last night and saw an organic cucumber for sale that was individually wrapped. What's going on there? Not that I think that organic is great for the environment (you need way more land to produce the same yield)...but I would think that a company trying to push that image to get consumers to pay more would not want to waste packaging.

Maybe there's a disconnect between "eating healthy" and "helping the environment." I imagine that the two are correlated though.